Ad Specs and Submissions

PRINT ADS

Download the BioTechniques Technical Specifications for Print Ads.

AD SUBMISSIONS

For email and ftp email submissions: adproduction@biotechniques.com and please copy christine.briglia@informausa.com

FTP: zip all files before uploading, and notify adproduction@biotechniques.com and christine.briglia@informausa.com after upload with:

  • advertiser name, file name, and location
  • site address: ftp.informahelpdesk.com
  • user name: biotechftp Password: D@ta

CD: Please label CD with name of advertiser, month the ad will run, contact information, name of advertisement, and file name.
Please mail CD to: Production Department – BioTechniques, c/o Informa Healthcare, 52 Vanderbilt Ave, 7th Floor, New York, NY 10017 Tel: 212.520.2714, Fax: 646.666.9870

Proofs: A contract digital proof is defined as a proof with output at 2400 dpi and contains print from a true halftone dot. Publisher is not responsible for color quality without acceptable contract digital proof. Please send contract proof to: Production Department – BioTechniques c/o Informa Healthcare, 52 Vanderbilt Ave, 7th Floor, New York, NY 10017 Tel: 212.520.2714, Fax: 646.666.9858

NEWSLETTERS AND ALERTS

General Guidelines:

  • materials due 1 week prior to launch
  • Animated gifs are not supported by Outlook 2007, 2010 or Windows Mobile 7.
  • animated ads can be accepted but advertisers should be aware of the limitations of showing animated ads in the Outlook email program
  • tower and banner ad positions can include an image ad or a 50 word text ad (no bullets or formatting) plus logo of either 75px × 75px or 120px × 60px.

Daily Newsletters and E- Table Of Contents Alerts (single sponsorship)

  • 1 Leaderboard: 728 × 90px
  • 1 Tower: 120 × 240px
  • 1 Banner: 300 × 50px

Weekly Newsletters Year-in-Review Newsletters (single sponsorship)

  • 1 Leaderboard: 728 × 90px
  • 3 Towers : 120 × 240px
  • 3 Banners: 300 × 50px

Podcasts

  • 1 Leaderboard:  728 × 90px
  • 1 Banner: 300 × 50px OR a 50 word text ad in paragraph form (no bullets or formatting) plus logo or image of either 75px × 75px or 120px × 60px –
  • Logo for the website – 75px x75px or 120px x 60px -

Rapid Dispatch Collection and Spotlight

  • pdf: 8.25 W 10.812 H
  • standard high resolution of at least 300 dpi
  • fonts embedded
  • zip files before upload and notify adproduction@biotechniques.com and christine.briglia@informausa.com
  • Subject Line Must Read: BioTechniques Spotlight Series or BioTechniques Rapid Dispatch Collection and Issue Date
  • Video submission – APP EDITION – mp4 format and for Digital edition Flash flv file

ONLINE BANNER ADS

General Guidelines

  • All creatives must click through to another page and open in a new window
  • All creatives must have a border
  • No expandable banners
  • All flash (.swf) creatives must have clickTAG in place of the the click though URL [see below]
  • All flash (.swf) creatives must have backup image (.jpg or .gif) files
  • No extensive blinking or flashing elements
  • No ad can spawn or pop from another ad unit
  • No geotargeting or frequency capping through creatives
  • No automatic downloads or executable files
  • BioTechniques cannot guarantee we can provide click reports for Javascript ads hosted on third-party servers. Clients must refer to external reports for click-through information.

Online Banner Ad Sizes

Position Width Height
Top Leaderboard – TLB 728 90
Bottom Leaderboard – BLB 728 90
Button – B 120 90
MPU – MPU 300 250
Right Top Skyscraper – RTS 120 600
Left Top Skyscraper – LTS 120 600
Right Bottom Skyscraper – RBS 120 600
Left Bottom Skyscraper – LBS 120 240

Acceptable Formats/Sizes

  • gif or jpg: max file size: 40 KB
  • Initial Flash File Size: 40 KB
  • Looping Limit/Maximum Total Animation Length: 3 loops/15 Seconds Total

In-banner Video

  • Initial Max File Size: 40kb
  • Additional Max File Size: 1000kb
  • Audio:  Must be initiated by user click. Ads must have prominently displayed audio controls (mute/unmute). Ads must be encoded at a maximum volume of -12db.
  • Video: Can contain auto-start video. Ads must have prominently displayed video controls (play/pause). Look limit of 3x per video for a duration of 30 seconds.

Instructions for Flash Creatives

General Guidelines

  • Backup gifs must be submitted
  • Animation cannot continue past 15 seconds
  • Frame rate must be no more than 18fps
  • File size must not exceed 30k
  • clickTAG is case-sensitive

Flash Versions: Up through Flash 9 (actionscript 2.0)

Click Tracking:

The author of the Flash source file (.fla) has to assign a clickTAG variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.

The button action code should look like one of these 3 examples:

1.

on (release) {

getURL(clickTAG,”_blank”)

}

2.

on (release) {

getURL(_level0.clickTAG,”_blank”)

}

3. on (release) {

if (clickTAG.substr(0,5) == “http:”) {

getURL(clickTAG,”_blank”)

}

Example Action Script 2.0

Flash Versions: Flash 9 and 10 (Actionscript 3.0)

Click Tracking:

The author of the Flash source file (.fla) has to assign a clickTAG variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.

The button action code should look like the following:

// ActionScript 3.0

/* Requires

* – Button symbol on Stage with instance name “myButton”

*/

myButton.addEventListener (MouseEvent.CLICK, buttonSymbol_click);

function buttonSymbol_click (evt:MouseEvent):void {

var clickTAG:String = loaderInfo.parameters.clickTAG;

// Check for malicious code injections, only use URLs if they begin with http: or https:

if ((clickTAG.substr(0, 5) == “http:”) || (clickTAG.substr(0, 6) == “https:”))

{

var req:URLRequest = new URLRequest(clickTAG);

navigateToURL(req, “_blank”);

}

}

Action Script 3.0 Example

A helpful Flash link:

Building Macromedia Flash Banners with Tracking Capabilities

http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

ONLINE POSTER HALL

Color mode: RGB
Resolution: 300 DPI or higher
Format: PDF, TIFF or EPS
Fonts must be embedded or converted to outlines

Size: 14.5″ x 10.125″

Also required:

  • 200 word abstract submitted in MS Word or similar
  • 1 category selection of your choice

SPONSORED AUDIO AND VIDEO (Highest Possible Quality Required)

Sponsored Video of the Week Text Requirements:

Please provide a 6 word title and a 25 word description in addition to your video file

Audio Formats Extension Details
MP3 .mp3 MPEG-1 or MPEG-2 format required

Video Formats Extension Details
MPG .mpg MPEG-1 or MPEG-2 format required
MP4 .mp4 Acceptable video format
Apple QuickTime .mov Acceptable video format
Microsoft Audio/Video Interlaced .avi Acceptable video format

Sponsored Audio

Please submit:

  • video file
  • video title
  • 1-2 sentence description of the video

Video Files

If submitting video, the following specifications are a guideline for authors/contributors

  • Frame rate: 15 frames per second minimum
  • NTSC (4:3) size and frame rate, de-interlaced
  • Video Codec: MPEG2 or MPEG4 (MPEG4 preferred)
  • Video Bit rate: at least 260 kbps (750 kbps preferred)
  • Resolution: 492×276 recommended
  • Time: no more than 5 minutes

If the software used for the creation of your video cannot deliver one of the above formats, then please save them in one of the accepted formats. Any alternative format supplied may be subject to conversion (if technically possible) prior to online publication.

WEBINARS

High Resolution Client Logo (300 dpi) – .eps file preferred

THIRD-PARTY EMAILS

Please contact your sales rep for details.

THIRD PARTY SURVEYS

List Selects

Please contact your sales rep for details.

General Guidelines for Submitting Survey Questions

  • Materials due 1-week prior to launch date.
  • Up to 10 Questions­­­­
  • Indicate if more than 1 answer choice is allowed
  • Distribution date
  • Seed addresses
  • Name, email address, and phone number of contact authorized to approve distribution