Overview

BioTechniques CoverFocus: Peer-reviewed Life Science Methods
Target:
Bench Scientists
Launched: 1983
Frequency: Monthly
Print Circulation: 80,005
Average Monthly Unique Web Visitors: 120,280
Avg. Monthly Page Impressions: 275,249
2012 Impact Factor: 2.669
Five Year Impact Factor: 2.962

Key Facts

BioTechniques’ combination of publishing platforms, editorial excellence, and global reach creates a unique opportunity for advertisers to target life scientists where their products and services are most needed: at the lab bench.

  • Largest BPA-audited life science circulation with more than 80,000 qualified subscribers
  • More than 174,000 monthly user sessions as certified by BPA Worldwide

Advertising Options

Our open-access model, detailed demographic data, and flexible targeting options, ensures your advertising reaches the most appropriate audience at the most cost effective price. More than 88% of subscribers make purchase recommendations or have budget and purchasing authority.

Advertising options:

Latest News

Summary of the June 2014 Issue of BioTechniques

The June 2014 issue of BioTechniques will feature new articles describing novel methods developments in the areas of: (i) library construction for next-generation sequencing applications, (ii) design of degenerative primers for mutagenesis libraries, (iii) quantification of spliced transcripts by droplet digital PCR, (iv) classification of mutations as germinal or somatic, (v) expression of bioactive human [...]

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Editorial Calendar and Ad Deadlines

Review our publication dates, deadlines, and issue topics.

Circulation

In Print: BioTechniques gives advertisers direct access to more than 80,000 qualified subscribers — making it the largest and highest quality BPA-audited audience of any life science publication.

Online: BioTechniques.com is the only life science website with traffic audited by BPA Worldwide. Average monthly user sessions total more than 174,000 visits.

Newsletters and Alerts: BioTechniques Newsletters and Alerts reach more than 80,000 unique subscribers through daily, weekly, monthly, and technology-specific newsletters and alerts.

Mobile App: Available now in the App Store for iPad and iPhone and in Google Play and the Amazon Appstore for Android devices.

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