Focus: Peer-reviewed Life Science Methods
Bench Scientists
Launched: 1983
Frequency: Monthly
Print Circulation: 80,005
Average Monthly Unique Web Visitors: 87,257
Avg. Monthly Page Impressions: 226,229
Two Year Impact Factor: 2.754
Five Year Impact Factor: 2.931

Key Facts

BioTechniques delivers the largest & most targeted audience of active buyers and influencers – where buying decisions are being made

  • 100% Direct Request Subscribers
    All subscriptions are individually requested and qualified
  • 100% Life Science Focus
    A 100% focus on methods utilizable in the majority of labs
  • 80,000 Distribution
    The largest print audience for a life science publication
  • 82% Buyers & Influencers
    Reach decision makers at the lab bench – where purchasing decisions are made
  • Over 80 Occupational Selects plus Geo-targeting
    The most targeted audience of any life science publication

Advertising Options

Our open-access model, detailed demographic data, and flexible targeting options, ensures your advertising reaches the most appropriate audience at the most cost effective price. More than 88% of subscribers make purchase recommendations or have budget and purchasing authority.

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Latest News

Summary of the October 2014 Issue of BioTechniques

The October 2014 issue of BioTechniques brings new methods for: the in vivo validation of cancer therapeutic targets loading agarose gels without the need to open PCR tubesefficient detection of KRAS mutations improved sequence assembly from targeted enrichment libraries correlative FRET and proximity ligation assay analysis of protein interactions easier genetic manipulation of bacterial species […]

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Editorial Calendar and Ad Deadlines

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In Print: BioTechniques gives advertisers direct access to more than 80,000 qualified subscribers — making it the largest and highest quality BPA-audited audience of any life science publication.

Online: BioTechniques.com is the only life science website with traffic audited by BPA Worldwide. Average monthly user sessions total more than 141,000 visits.

Newsletters and Alerts: BioTechniques Newsletters and Alerts reach more than 80,000 unique subscribers through daily, weekly, monthly, and technology-specific newsletters and alerts.

Mobile App: Available now in the App Store for iPad and iPhone and in Google Play and the Amazon Appstore for Android devices.

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